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Channels may be distinguished by the number of intermediaries they include.  There are various major channels for consumer goods. Provide practical examples for the below channels.

 Producer  Consumer

 Producer  retailer  consumer

 Producer  wholesaler  retailer consumer 


There are various types of brand extensions. Discuss one type of brand extension with examples.


As the definition of social media develops, what is one underlying element?


A REPORT ON "Promotional Mix of NEUC(a college)"

Personal selling of NEUC (New era university college,# a college), 


is an assignment to write A REPORT ON "Promotional Mix of NEUC(a college)"


and the question i want to ask is , 


How should I write about the personal selling of this university?

Tom is starting university in the fall. He needs a new laptop so that he is ready for all his classes. This is a going to be a big, expensive purchase for Tom, so it is important to him that he makes a good choice. Identify and describe all the steps of the buyer decision process that Tom will go through before and after he decides on his new laptop. At each step, provide an example of what Tom might think or do as he goes through the process of buying a laptop.


Select the correct answer.

Which aspect is part of the parameter of performance measurement referred to as assessment?

A. short- and long-term goals

B. conflict resolution

C. peer review

D. listening to concerns

E. providing positive feedback


1. Describe and draw comparisons among the different corporate entity models of commodity exchanges.
2. Assume that the strike price of a short call option is Birr 4000 with an initial premium of Birr 100. The price structure of the transaction is given below.
Price at Expiry
3900
4000
4100
4200
4300
a) Compute the intrinsic value and the profit and loss of the short call option transaction based on the above data. (5 points)
b) Draw the diagram for the short call option based on the data and the computed profit and loss structure of the transaction. (4 points)
3. Discuss the underlying difference between basis and spreads. Explain the position that a trader has to take in a situation of narrowing and weakening of basis and strengthening and widening of spreads in contango and backwardation markets.
Explain the different e-governance models? What are the advantages of e - governance? (
“Yuva” is a fitness band catering to Indian youth in lower price segment. There is a
vast market who are health conscious and wants the latest tech in wearable device
category. There are currently two fitness band that is being sold by the company. Given below are their prices. The product quality is good given the price range. It has all fitness feature supported by
a colorful design. It has a bigger display as compared to their competitors. The
company has purposely kept the display bigger for the youth audience as they want the
feel of a smart watch at the price of fitness band.
The company has a plan to sell only through online platform. The product is available
on major ecommerce platform as well as on the company’s own website. It has just
been 15 days that the product is launched but it doesn’t have any demand from
consumers. There is no problem with the product but there are no promotions done by
the company.
1. Suggest various types of segmentation for brand Yuva.
Q1.Strategy needs creativity an analytic framework alone would not reinvent your business ?
Q2.Explain your business to an outsider in another
industry. Fresh eyes from a different context can help
uncover new answers and opportunities ?
Q3.Engage with lead users, extreme users, and innovation
hotspots ?
Q4.The power of design thinking ?
Q5.I have noticed that business school students often feel frustrated when they are taught strategy. There is a gap between what they learn and what they would like to learn ?
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