Answer to Question #154275 in Marketing for John

Question

Channels may be distinguished by the number of intermediaries they include.  There are various major channels for consumer goods. Provide practical examples for the below channels.

 Producer  Consumer

 Producer  retailer  consumer

 Producer  wholesaler  retailer consumer 

Answer 1

Example of Producer-consumer channel is a cosmetic company peddling it's products to customers directly.

Example of producer-retailer-consumer is the cosmetic company selling the products directly to cosmetic shops who in turn sell the product to the final buyer.

Example of Producer-wholesaler-retailer-consumer is where the cosmetic company delivers goods to a distributor who then sells to cosmetic stores that later sell the product to the end consumer.