Marketing Answers

SEGMENTATION, TARGETING, and POSITIONING

Select a conglomerate or group of companies such as Grace Kennedy and identify the segmentation bases and variables applicable for three (3) different products or companies within the Group. Recommend appropriate target marketing strategy for these products/companies. Identify the relevant USP being touted by each product and write a positioning statement for each product/company.

A compound K, C7H16O is an alcohol which is oxidized by Chromic acid to yield compound L C7H14O. L forms crystalline DNP compound but does not form a red precipitate with Fehling’s reagent and gives no iodoform when treated with iodine-alkali. With the given data write all possible structures for each of compounds K and L 

Select a conglomerate or group of companies such as Grace Kennedy or Lasco and identify the segmentation bases and variables applicable for three (3) different products or companies within the Group. Recommend appropriate target marketing strategy for these products/companies. Identify the relevant USP being touted by each product and write a positioning statement for each product/company.

Note at least 600 words( not less than 600 words)

Assume that you are the director of marketing for a company that markets electric bicycles in Vancouver.  You feel that if your market is segmented, you will be able to satisfy your customers’ needs more efficiently and effectively. You must first decide what bases to use for segmenting the market.

a)    Develop a list of the potential segmentation variables you might use.

b)   Include your thoughts on how useful each might be to your marketing strategy.

c)    What are your final recommendations for the bases for segmenting the market and include your explanation of why you make that recommendation.?

<span style="font-weight: bolder;">https://www.wired.com/gallery/best-electric-bikes/</span>

<span style="font-weight: bolder;">https://www.bicycling.com/bikes-gear/a22132137/best-electric-bikes/</span>

 Assignment will be marked out of 10. It will be evaluated based upon the quality of your research, your identification of appropriate segmenting variables, and the rationale for your recommendation. Professional quality of presentation is expected. 

Write an essay of 900 words about,

How is the augmented reality going to enhance marketing experiences?

. A Pakistani well renowned politician and business tycoon (Jahangir Khan Tareen) entered in milk industry. “JKT Milk” have announced to introduce UHT treated milk, yoghurt, curd, flavored milk and yoghurt. The company wants to make its advertising plan. Write down its complete advertising plan following the Advertising Planning process. 

A Pakistani well renowned politician and business tycoon (Jahangir Khan Tareen) entered in milk industry. “JKT Milk” have announced to introduce UHT treated milk, yoghurt, curd, flavored milk and yoghurt. The company wants to make its advertising plan. Write down its complete advertising plan following the Advertising Planning process. 

Mass marketing or undifferentiated marketing is fast becoming a thing of the past. Discuss this statement with supporting evidence for or against. Your response should outline the different types of targeting strategies and the types of products best suitable for each choice of target strategy.

Three students have each saved $1,000. Each has an investment opportunity in which he or she can invest up to $2,000. Here are the rates of return on the students’ investment projects:

Student Return(Percent)

Shen 4

Antonio 7

Caroline 15

Assume borrowing and lending is prohibited, so each student uses only personal saving to finance his or her own investment project.

Complete the following table with how much each student will have a year later when the project pays its return.

Student Money a Year Later(Dollars)

Shen (....)

Antonio (....)

Caroline (....)

Now suppose their school opens up a market for loanable funds in which students can borrow and lend among themselves at an interest rate r

A student would choose to be a lender in this market if his or her expected rate of return is (...) than r

Suppose the interest rate is 6 percent.

Among these three students, the quantity of loanable funds supplied would be, (....) and quantity demanded would be. (....)

Now suppose the interest rate is 12 percent.

Among these three students, the quantity of loanable funds supplied would be, (....) and quantity demanded would be (....).

At an interest rate of (..%), the loanable funds market among these three students would be in equilibrium. At this interest rate (....),    would want to borrow, and  (....)  would want to lend.

Suppose the interest rate is at the equilibrium rate.

Complete the following table with how much each student will have a year later after the investment projects pay their return and loans have been repaid.

Student Money a Year Later(Dollars)

Shen (....)

Antonio (....)

Caroline (....)

True or False: Only borrowers are made better off, and lenders are made worse off.