Marketing Answers

. Kelly Carson is a well-known musician in South Africa and currently uses BeatyCab make

 up products. The BeatyCab management is thinking of featuring her in their

 advertisements. In your opinion, what would be the advantage of using this celebrity in

 BeatyCab adverts.

.1. Different companies follow different marketing orientations. Select five (5) different 

companies and demonstrate your knowledge of marketing orientations by matching the 

five marketing orientations with the companies chosen? (5 marks)

Segmenting a population according to its annual income, occupation and lifestyle would fall under which type(s) of consumer segmentation bas(s)? A. Behavioural and psychographic segmentation B. Demographic and psychographic segmentation C. Geographic, demographic, psychographic and behavioral segmentation D. Geographic, demographic and psychographic segmentation

Explain Maslow's need hierarchy by means of examples of products classified for organisational consumers

What integration marketing communication instruments would you recommend for Bakers Biscuits to use

. Revise the following sentences to be positive rather than negative: 1. You have not filled in every section of the questionnaire we sent you. 2. It’s clear that you have not understood the question. 3. It is very obvious that you are doing everything you can to avoid your responsibility for refunding all my costs. 4. You failed to specify the colour of the blouse that you ordered. 5. You must understand that by using the water jet cleaner without reading the instructions carefully means that you are very likely to damage the machine or possibly cause injury to yourself through incorrect operation

.a. Rewrite these sentences to reflect your audience’s viewpoint or the “You” Attitude: (5 Marks) 1. Your email order cannot be processed; we request that you use the order form on our website instead. 2. We insist that you always bring your credit card to the store. 3. We want to get rid of all our 15-inch LCD screens to make room in our warehouse for the new 19-, 23-, and 35-inch monitors. Thus, we are offering a 25 percent discount on all sales of 15-inch models this week. 4. I am applying for the position of accounting intern in your office. I feel my grades prove that I am bright and capable, and I think I can do a good job for you. 5. As requested, we are sending the refund for Rs.450

1. Include four (4) research objectives
2. Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography. For each give the following details:
3. Participants
4. numbers, gender, age, how selected; Justify each
5. Interviews
6. how many, the setting & process, length of time; Justify each
7. questions/discussions held related to the 4 objectives
8. Produce fictitious findings that relate back to the four (4) objectives. That is, match the findings to the objectives

A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com appeals to cosmetic consumers versus other websites. Additionally, the cosmetic manufacturer wants to find ways to improve consumers’ in-store experience.

Examine the various ethical issues involved in marketing research.

How pricing can be an entire business Model in Services