Answer to Question #186310 in Marketing for Monti

Question

Explain Maslow's need hierarchy by means of examples of products classified for organisational consumers

Answer 1

Answer:

On a hierarchical scale, a marketer can figure out what level of need his customer is trying to meet. He can then use that information to market his product by demonstrating how it will meet that need. Maintaining constant awareness of your current hierarchical level allows you to better understand how to market and sell your products to customers.