Answer to Question #186645 in Marketing for Bornface Kandunda

Question

Segmenting a population according to its annual income, occupation and lifestyle would fall under which type(s) of consumer segmentation bas(s)? A. Behavioural and psychographic segmentation B. Demographic and psychographic segmentation C. Geographic, demographic, psychographic and behavioral segmentation D. Geographic, demographic and psychographic segmentation

Answer 1

 B. Demographic and psychographic segmentation