Search & Filtering
a. Do you think the brand name “Clingers Gold” is right for the top end segment? Justify your answer.
b. Which factors you think needs to be studied before making such entry in the market?
What are the factors that influence a firm's decision of whether to source supplies from within the company or from foreign suppliers? Discuss your answers
How are country differences, production technology and production factors all affect the choice of where to locate production activities?
As a newly appointed Product Manager by Balaji wafers, you are asked to develop New Product Planning for new flavor of potato wafer. How would you develop new product planning process?
As a newly appointed Product Manager by Balaji wafers, you are asked to develop New Product Planning for new flavor of potato wafer. How would you develop new product planning process?
There has been a greater emphasis being placed on E-Governance in India which refers to the usage of e-commerce and e-business technologies by governments & their departments to conduct their own business. Choose your own city/town municipality & write down the salient features of any Government to Citizen (G2C) initiative conducted in your area recently. Also highlight the key benefits of this G2C initiative in your area to the common man. How has it changed the life of a common citizen? Support the benefits section with some statistics or Quantitative data (For example: Number of citizen complaints fell down by 65%). (In case you are living in a rural area, please choose the nearest city of your region, in case you are living abroad, you are free to choose your local foreign city to explain)
Health and Nutrition Start-Up. Habbit makes consumer debut with a range of
innovative & delicious Products. Habbit Wise Creams are the lowest calorie ice creams
in the world. Every serving has less than 50 calories, which is less than half an apple.Available in 6 gourmet flavours such as Blueberry Crumble, Salted Caramel, LycheeBlush, etc. Wise Creams contain zero added sugar and are keto diabetic friendly. Prepare appropriate Segmentation Strategy for the new launch. Considering that they have entered in consumer market for the first time, how should the brand be positioned in the market?
As a newly appointed Product Manager by Balaji wafers, you are asked to develop New Product Planning for new flavor of potato wafer. How would you develop new product planning process?
1. Sipho uses the bus to get to work, but most of the time it arrives late or just on time due to the bus times and traffic. Explain the stages of the consumer buyer decision process and describe how Sipho would go through the process when making a decision to buy a car.
Consider the below companies:
1.Nijjer Berry Farms
2.Zeal Hair Salon
3.Toyota
4.Kirin Restaurant
5.Rogers
6.BC Hydro
If you do not know the companies, you may research them online. Which category of competition do those companies belong in? What are the features that support your answer?
Upload your response in PDF format in the Forum Activity link on Moodle. Maximum limit is 5-pages double spaced (~1,250 words). This must be completed by Friday May 21st, 11:00pm. Your completion of this activity will be worth 5% of your overall grade in this course.
APA citations are not required in this assignment. We will cover this method in the coming weeks.
Hint: In reality, most industries/companies are not purely in 1 category! They could be in between…not everything is so black/white clear!
