Answer to Question #193566 in Marketing for Saransh gupta

Question

As a newly appointed Product Manager by Balaji wafers, you are asked to develop New Product Planning for new flavor of potato wafer. How would you develop new product planning process?

Answer 1

1. Idea generation

Generate ideas on the new flavor of potatoe wafer. This is achieved by collecting data from the market.

2. Screening

Involves appraising the most efficient and productive ideas.

3. Concept Development

Developing the actual concept.

4. Product Development

Introducing the product.

5. Commercialization and Roll out

Supplying to the market.