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Mr. Ramesh has decided to keep the brand name as “Clingers Gold”. He has decided to allocate ₹10 crores for sales promotion and advertising budget. Unique Industries is simultaneously entering the readymade trousers market and shoes market. Mr. Ramesh has decided to keep the same brand name “CLINGERS” to leverage the success of the brand name to the two new categories.

a. Do you think the brand name “Clingers Gold” is right for the top end segment? Justify your answer.

b. Which factors you think needs to be studied before making such entry in the market? 


MaxPlus Cottons is closing its Chennai manufacturing plant amidst a slow economic

climate. Mahesh Kumar, Chief Operating Officer needs to be the bearer of bad news. The

silver lining is that all employees will be redeployed to other plants, and there will be no

job cuts. Considering the nature of the news, Mahesh has decided to use the indirect

approach while writing the email. He is thinking of an effective buffer to use in the

opening paragraph. What is a buffer? Explain any 5 types of buffers, illustrate with

examples.


1.     Can packs of cigarettes be used as commodity money?

2.     Data show that an average Canadian and American citizens hold CA$1500 and US$2000 of their currency respectively. Since money is bulky, it can be stolen, pays no interest and in general we do not see our fellow Canadians holding $1500 in their pockets, where are these dollars and who is holding them?

1.     An electronic payments system has not completely replaced the paper payments system because of all of the following reasons except ________.

A)   expensive equipment is necessary to set up the system

B)   security concerns

C)   privacy concerns

D)   transportation costs


If you are going to visit a large supermarket and ovserve shoppers in the personal care or toiletries sectuon buying either toothpaste, soap, or shampoo. What do you observe of their buying behavior and decision making process. Classify specific shopping behaviors with certain population segments such as; men, women, teenage, middle aged, elderly, wealthy, middle class, and etc. And after that, you are going to document and evaluate their observations


A popular shampoo brand in the market is "smooth and fragrant all day" the brand is positioned as a fragrance shampoo, currently a very desirable attribute to both men and women. However, consumer preferences and priorities change over time. If, example, five years from now, consumers give more importance to the ability of shampoo to make their hair and shiny, how should "smooth and fragrance all day" reposition itself in the market?


The table given below is the ‘single year age population’ (taken from census 2011).
This table shows the population of people (age-wise) living in Leh at the time of the
census 2011 survey. Transform this ungrouped data into Grouped data by forming age
groups (only five age groups), and then find out Mean, Variance, Standard deviation,
Ogive, and Histogram. Write the summary based on your calculations.
Age
in
Yea
rs
Populati
on
Age
in
Yea
rs
Populati
on
Age
in
Yea
rs
Populati
on
Age
in
Yea
rs
Populati
on
Age
in
Yea
rs
Populati
on
11 1998 22 2839 33 2696 44 1652
1 1958 12 1916 23 2935 34 2781 45 1806
2 1725 13 2138 24 3601 35 2799 46 1460
3 1814 14 2139 25 4110 36 2450 47 1226
4 1768 15 2096 26 4089 37 2142 48 1225
5 1871 16 2044 27 3716 38 2114 49 1006
6 1888 17 2027 28 3702 39 1725 50 1454
7 1768 18 2065 29 3084 40 2218
8 1712 19 2013 30 3475 41 1802
9 1780 20 2459 31 2844 42 1751
10 1862 21 2594 32 2684 43 1659
Source: Data.Gov.in

Deep Logistics is a 2-year-old company and has recently introduced Performance Appraisal process in the company. You are the HR Manager and need to set goals for your team.

 You need to prepare 2 goals each for the following:

a. Training Manager 

b. Hiring Manager

First Force Ltd is an insurance company with 1000 employees across major cities in India. The company is planning to introduce 360 degrees feedback and has requested you to design a 360 degrees form.

Navin was promoted as a manager one year ago. Navin’s performance has been ‘’above average’’ though he has potential and can get better. Navin reports to Natasha who is a General Manager. Natasha has called Navin for a performance feedback session. What steps should Natasha take to ensure that the performance feedback session is meaningful and achieves a successful outcome.

Which one of the following statements regarding the recording of inventory for the perpetual inventory system is correct?


 A. The effect of a transaction on the accounting equation where inventory is purchased for cash is shown as a decrease in assets and a decrease in equity.

 B. The purchase of inventory is recorded in the inventory account

 C. The cost of sales can only be determined at the end of the financial period after the computerized accounting system has electronically updated the accounting records

D. Under the perpetual inventory system, the cost of sales is only determined at the end of each week