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1. What is a coupon bond? Describe its basic properties.
2. Would it make sense to buy a house when mortgage rates are 14 percent and expected inflation is 15 percent? Explain your answer.
3. A friend tells you that he can purchase a 10 percent coupon bond at face value. Your friend states that 10 percent is a "high" rate of interest. You know that the current rate of inflation is 8 percent, and you expect inflation to increase. What advice should you give to your friend about this bond?
swot analysis on ashopping mall
From a marketing standpoint, what are the advantages and disadvantages of sponsoring a branded area on a networking site, such as the Playskool Preschool Playgroup, to engage a target audience?
Retail Banking has always been and will continue to be characterised as a mass segment
that has a large customer base involving high-volume and low-value accounts. What are
Banks doing to attract customers in this segment and managing to provide good
customer experience to its customers despite the size / volume?
Examine the advertising for cigarettes over time. Spend some time researching how advertising for cigarettes has changed over the past 50 years. Look at old ads from the 1950s and 1960s and compare them with modern ads. How has the message changed? During which time frame do you believe the advertising to be the most effective? Why?
• Select any local/international brand of your choice
• Assess the advertisements of brand to identify the following:
o What factors of perception the brand Is implying to break clutter and gain attention?
o What type of learning theory is the brand using and how is it promoting memory retrieval with respect to the brand?
o How is the brand motivating the customer? (use theories to strengthen your answer)
o Describe the brands personality using the brand personality theory.
o Describe the message appeal being used in the advertisement and How?
What will be the buying behavior of consumers regarding to subscription of PayPal?
You are required to develop a new product and generate a marketing strategy. Headings have
been provided for your reference, which will help you understand what to include in this
assignment.
IDEA GENERATION
Generate an idea for your new product utilizing internal or external sources
IDEA SCREENING
Screen your idea through R-W-W framework of screening
CONCEPT DEVELOPMENT AND TESTING
Generate any 3 concepts of your new product and Explain how you would test any 1 of these
concepts.
MARKETING STRATEGY DEVELOPMENT
• Describe segmentation characteristics of your Target Market
▪ Geographic
▪ Demographic
▪ psychographic
• Marketing Mix
▪ Price
▪ Product
▪ Place
▪ Promotion
Consider that you are a salesperson for the Carpenters Motors Fiji - Range Rover dealership. A young, newly married couple enters the lot. Provide detailed explanations about the personal selling process, using this couple as your target. Consider various scenarios you may face in each of the steps. (Hint: Use the The Personal Selling Process (7 steps) )
Examine the advertising for cigarettes over time. Spend some time researching how advertising for cigarettes has changed over the past 50 years. Look at old ads from the 1950s and 1960s and compare them with modern ads. How has the message changed? During which time frame do you believe the advertising to be the most effective? Why?
