Marketing Answers

Q. 2 Internet file sharing programs are popular among college students. These programs work by allowing non-organizational users to access any local network where desired files are located. Because these types of file sharing programs tend to clog bandwidth, local users’ ability to access and use a local network is reduced. What ethical and social responsibilities does a university have in this situation? To whom do they have a responsibility? What guidelines might you suggest for university decision makers?

Identify the similarities and the differences as highlighted by all these articles and in relation to human resources management

Carry out an environmental audit in the form of a PESTEL analysis for EV market ensuring that you detail specific market/organisational related facts that are fully referenced where possible. Additionally, you should highlight relevant micro-environmental aspects such as dominant competitors within the industry and recent competitor activity.

Case Study:

L’OREAL: Cosmetics Giants Segment the Global Cosmetics Market- Available at:

https://drive.google.com/file/d/1twPLvPed-WSohcd1YPhUq24Kb3vT1oEs/view?usp=sharing

Discuss the Political, Economic, Cultural and Technological challenges you envisage that L’Oréal might encounter in entering the international market AND which of those challenges would have the biggest effect on sales. Use references/ citations in explaining those challenges.

Recommendation:

What Strategic Advice would you give in targeting this particular global segment?

Click or copy the link

https://drive.google.com/file/d/1twPLvPed-WSohcd1YPhUq24Kb3vT1oEs/view?usp=sharing

.

Your Analysis should entail the following:

1. The criteria for international selection of this location. Using relevant references as supporting evidence.

2. Give details of the “Key Success Factors” of L’Oréal, which will make it globally competitive and HOW it can impact global sales in the chosen market.

3. Discuss at least TWO Global marketing entry strategies that you would suggest to penetrate this market. Explain with reason(s) using credible references for selecting those strategies.

Promotion strategy practice: A case Study and

Assessment of positioning strategy implementation: A case Study

You are required to consider one of the following topics and conduct a survey study in your organization or any other organization you are more familiar with.

1. Assessment of market segmentation practice:

2. Promotion strategy practice

3. Assessment of positioning strategy implementation

4. Assessment of pricing strategy practice:

5. Assessment of product development process execution:

6. Determinants of consumer buying behaviour.

7. Assessment of buyer awareness towards individual product decision issues

(product attributes, brand, package, level, and after sales services)

8. Analyse demand management practice:

NB: This term paper should include at least the following topics:

 Introduction (i.e. general introduction, study objective, significance,

& scope)

 Review of related literature (at least include some important issues,

which are relevant for the topic you are working on)

 Methodology

 Analysis

 Identified gaps (conclusion)

 The way forward as professional (recommendation)

Globalisation has a profound impact on the contemporary world order. Explain 4 factors that are influencing changes in the world order and provide examples of each. In your answer include definitions of ‘world order’ and describe each factor that you have identified.

(2) Provide a brief description of the following institutions that are developing in the Global South region of Asia:

(i) ASEAN

(ii) ROK

(iii) APEC

(iv) AIIB

(v) CPTPP

1.What are the core problems with NTT’s organization structure, leading to its challenges?

2.Make 1 suggestion on how to improve NTT’s organization structure/situation?

APA citations are required in this assignment. (3 references)

words: 550-650 paragraph

 Are the current e-marketing strategies consistent with for australian catholic university objectives? Use 3 specific examples from their eMarketing tools to support your answer. I.e. If the objective is to be innovative how is this being achieved/promoted through their eMarketing strategies? It would be useful here to include screen captures to support your answer