Answer to Question #329378 in Marketing for Ritik

Question

Write a complaint letter to the Director of Consumer Grievance Redressal Cell based on

the facts given below:

You are Jass Javvy. You bought a Kitchen Aid stand mixer from Flipkart on 1 January

2022 for an amount of Rs.40,000. This included delivery and 40-day money-back offer.

As the stand mixer did not perform satisfactorily you decide to return it to Flipkart and

send it back on 5th January. You call the company every week and the representative

inform you over phone that the transportation and handling charges as well as money

equivalent to the price of the mixer, would be credited to your account. On 15th March

you receive a statement for your credit card and to your dismay you find that no credit

has been applied to your account for the mixer, its transportation and handling charges.

a. What is the appropriate ‘tone’ of a letter of claim? How will the tone affect the manner

in which the reader responds? Explain 

b. Assume yourself to be Jass Javvy and write a complaint letter to Flipkart.