Answer to Question #307503 in Marketing for Imma

Question

How push and pull factors can affect the purchasing process

Answer 1

 launching a new product as opposed to relying on an established one would necessitate a lot more push because you’d have to get your audience to acknowledge something new they haven’t heard about before. Likewise, because they first have to attract a crowd and pull them, any new business will need to devote more to both strategies than a business that’s been at it for years.