Answer to Question #198524 in Marketing for Peter Masih

Question

Retail Banking is a mass segment that has a large customer base involving high-volume

and low-value transactions. Describe the role and application of Technology that Banks

are using to manage business volume, operational complexities, risk, and customer

service.

Answer 1

Business technology system provides data for historical, current, and future trends. This data aids banks in making accurate decisions and thereby bring an overall increase in productivity, efficiency, and profitability.