Answer to Question #198469 in Marketing for Roy

Question

What benefits will Electrolux receive from the acquisition of GE Appliances? How does it fit in with the strategic direction of the group? What other strategic options can Electrolux pursue for future growth to achieve greater global dominance?

Answer 1

Electrolux

The first benefit Electrolux will receive from the acquisition of general appliances is that most kitchen and laundry appliances will be made by Electrolux. Again this will make this company get a lot of money from the same. Lastly, it will have more global businesses worldwide.

Electrolux fits in the strategic direction of the group by having technological advancements, setting a clear goal on what the company aims at achieving, increased production and supply of their goods, and lastly efficiency in their operation and marketing.

Several options can pursue for future growth to achieve greater global dominance such as seeking to know their customer's preferences and work towards the same, target the upcoming markets and highly populated areas like India, be conscious of the prices to avoid overcharging lastly it should create awareness of their brand through constant advertising.