Answer to Question #194369 in Marketing for elaine

Question

snappea is a malysia company which provide peamilk (milk alternative)

1. How the company set barrier from its competitors?
2. Explain what type of Intelligent Property is suitable for this firm?
3. 2 ethical ways how the firm able to obtain information about competitors

Answer 1

Answer

1.      The company should set barriers from its competitors as it is the main goal to prevent them from entering and becoming serious customer options. Such barriers the company should engage in are as follows;

        i.          Legal barriers to entry such as patents, Licenses, and trade barriers

       ii.          Technical barriers to entry such as extremely high startup costs, sunk costs, and economies of scale.

     iii.          It should use strategic barriers such as predatory pricing, vertical integration, and heavy advertising.

2.      The most suitable intelligent property that would encourage the company to increase the incentives to continue to produce pea milk and further create new job opportunities and technologies would be a patent. This is because it would help prevent the company's invention from being sold or used by another party.

3.

a)      Information can be gathered through the cooperative activity of competitors.

b)     Again, obtaining information from third parties or through the public domain such as through library research, newspaper articles, trade journals, and other publications.