Answer to Question #187590 in Marketing for humayoun

Question

Online computer shopping at websites makes it possible for individual consumers to get direct information from hundreds of companies they would not otherwise know about. Consumers can place an order for a purchase that is then shipped to them directly. Will growth of these services ultimately eliminate the need for retailers and wholesalers? Explain your thinking, giving specific attention to prevailing COVID situation.

Answer 1

The rate at which individuals are adjusting to online shopping is alarming, especially during this period of COVID-19 pandemic. Online shopping provides shoppers with easy accessibility to the producers without going through intermediaries. At the same time, producers can meet clients virtually all over the world without incorporating the services of retailers and wholesalers. In this case, the a adoption of online shopping will eventually eliminate these intermediaries