Answer to Question #179123 in Marketing for akki

Question

1.        The recent Covid-19 pandemic has turned the world upside down with several businesses shutting shop owing to mounting losses. Yet, in these pandemic times, e-commerce is one twinkling star that has been gathering strength after strength. How has Direct Selling Experience via Amazon India helped small scale manufacturers of handicrafts or any

 

 

other item of your choice during these pandemic times. As an external consultant, try to analyse the reasons behind the success of these small-scale manufacturers. Provide some statistics on how technology has made the lives of small-scale manufacturers simpler? In your opinion, do you see this as a future once the Covid-19 crisis gets over or do you see manufacturers trying to sell their handicraft/other products face to face again?

Answer 1

Direct Selling Experience via Amazon India helped small scale manufacturers of handicrafts to market and sell their products to people all over the world, hence earning them a living despite hard economic times due to Covid -19.

Small manufactures are succeeding because of the presence of technology. Technology has provided small manufactures with;

• better brand exposure
• natural communication with customers
• Lower costs across the board
• improved security
• more diverse payment options
• improved post-launch support

In my opinion the trend will continue because it is a better and efficient way to trade.