Answer to Question #178237 in Marketing for Aidette Williams

Question

Larence Shaw is doing a customer satisfaction survey for:

1. Which two (2) contact methods would you recommend?
2. What are the two (2) advantages and two (2) disadvantages of each chosen method?

Answer 1

1. i)Choose the right survey type.

ii)Choose the right survey questions.

2)i) Advantages• Higher response rates.Allows clarification.Disadvantages• • No visual aids.• Training to avoid bias.

2)ii)Advantages Economical and Wide Coverage

and Disadvantages It Puts Less Pressure on the Respondents and

Uniformity.