Answer to Question #166753 in Marketing for Sunny

Question

What will be the kind of data you will capture for a sales and marketing function? Explain marketing analytics?

Answer 1

the data i would capture for sales and marketing include consumer purchasing behavior, online purchases, tastes and preferences, product prices, and consumer brand loyalties.

marketing analytics is the process by which marketers collect data metrics to establish techniques, quality control which work to ensure marketing activities have a high return on investments.