Answer to Question #154279 in Marketing for John

Question

Below is a list of descriptions/elements of a concept. Read each description and identify the concept. Q.2.1 This is a business that is primarily engaged in selling merchandise to retailers; to industrial, commercial, institutional or professional users or to other wholesalers.

 Q.2.2 Activities such as buying, selling, pricing and promoting the products and risk taking.

Q.2.3 This strategy attempts to stimulate demand for a product by promotional efforts aimed at the consumers or industrial user at the end of the distribution channel

Q.2.4 This refers to the integration of the logistics requirements of the supplier, distributor and customer into one cohesive process.

Q.2.5 The selling of goods over the internet.   

Answer 1

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