Answer to Question #129275 in Marketing for lemlem

Question

1. A product like refrigerator, macaroni etc. can be both consumer and industrial product regardless of their characteristics. Discuss the reasons why a single product can be consumer as well as industrial product

Answer 1

What determines if a product is consumer based or industrial based is the target client, which can either be a consumer or another business. For a product to be categorized as consumer and business, it is a product the can be used to make other product or services hence the link of B2B. While at the same time it can be sold directly to consumers creating a B2C link. Therefore, using the example of a fridge, it can be sold to consumers as a consumer equipment, at the same time it can be sold to a fast food store for a preservation equipment, for beverages. hence an industrial product.