Answer to Question #121134 in Marketing for Hamna

Question

‘Pan Global marketing is the only way forward –we must establish a global identity and sell in all markets using the same mix.’ Discuss whether this approach is likely to be successful for a manufacturing of quality ice cream.

Answer 1

Pan global marketing is likely to be successful in manufacturing quality ice cream because products are marketed in a way which facilitates local

differences. Sales are maximised when the marketing strategies take account of local cultural differences. Additionally, it saves on cost since similar products are produced for all markets.