Answer to Question #109445 in Marketing for bryan

Question

If you were to serve as a research consultant for Mr. Kabasella, what information would you need to enable you to help him diagnose his marketing problem(s)?

Answer 1

Firstly, data regarding employment levels in the company need to be evaluated to clarify the staff population and employee-related factors in marketing strategies. Information about new market trends, industry and market analysis as well as consumer demographics are important in determining the position of the company in the industry. Additionally, consumer behavior data and business strategy play a role in integrating an effective marketing strategy.