Answer to Question #109044 in Marketing for Nadia

Question

Individual group factors influencing toy consumer behavior

Answer 1

Al Kurdi (2017) argues that individual factors such as purpose-related factors, emotional-related factors, educational factors, cost-related issues and the demographic factors that influence the child and the parent affects toy consumer behavior.

Al Kurdi, B. (2017). Investigating the Factors Influencing Parent Toy Purchase Decisions: Reasoning and Consequences. International Business Research; Vol. 10, No. 4.