Tshililo is a South African music star who is billed to perform at the Africa Day celebrations on 25 May. As her publicist, develop a schedule of media interviews to generate pre-event publicity. The schedule should have at least four proposed media interviews.
Identify a celebrity and monitor media stories on him or her for a month. Thereafter, write a media monitoring report.
You are a public relations manager at an oil company in the province of KwaZulu-Natal. Explain to the board of directors the difference between internal and external environments and why these factors are important when determining a communication strategy. (3)
Rapula is the financial manager of Plastic Fantastic, a plastic container manufacturer. While doing the financial statements, Rapula will need to calculate the return on owners’ equity (ROE). In addition to net profit, Rapula will also require ___________ in order to calculate this
The following questions are applicable to the same case study/scenario as in Question 1:
The business environment is one of the most crucial variables that influence the planning context
of organisations. In order to plan effectively, organisations need to be able to manage and
analyse the business environment, both internally and externally. Many things influence the
Southern Sun Hotel Corporation and shape it to act and function in a certain way.
Complete the table below by answering the following questions on the business environment
Southern Sun Hotel Corporation finds itself.
3.1 Differentiate between the internal and external business environment by providing
characteristics of each.
(2 × 2 = 4 Marks)
3.2 Research and/or identify examples that will fall under each of the relevant headings of the
SWOT analysis. Take note of the mark allocation to identify the number of examples
required