The following questions are applicable to the same case study/scenario as in Question 1:
The business environment is one of the most crucial variables that influence the planning context
of organisations. In order to plan effectively, organisations need to be able to manage and
analyse the business environment, both internally and externally. Many things influence the
Southern Sun Hotel Corporation and shape it to act and function in a certain way.
Complete the table below by answering the following questions on the business environment
Southern Sun Hotel Corporation finds itself.
3.1 Differentiate between the internal and external business environment by providing
characteristics of each.
(2 × 2 = 4 Marks)
3.2 Research and/or identify examples that will fall under each of the relevant headings of the
SWOT analysis. Take note of the mark allocation to identify the number of examples
required
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