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The evolution in marketing thought led to the development of the marketing concept employed by Woolworths.
Explain the stage in the evolution that Woolworths is in now.
Part of a Human Resources manager’s role is to ensure employees are motivated to perform in the workplace. Write an essay where you describe and compare the two main approaches to motivation.
2.1
Apply Lewin’s change model to the above shell case study.
NB: Your answer should be a minimum of 500 to a maximum of 650 words. Markers are to stop marking after the threshold of 650 words has been reached. Please indicate the word count at the end your answer.
(15)
Q.2.2
Discuss the types of strategic change with identification and justification of the type of strategic change at Shell.
NB: Your answer should be a minimum of 500 to a maximum of 650 words. Markers are to stop marking after the threshold of 650 words has been reached. Please indicate the word count at the end your answer.
(12)
Q.2.3
Discuss causes of strategic change with identification and justification of the causes of strategic change at Shell.
(10)
Q.2.4
Discuss the problems of and barriers to successful strategy implementation that Shell may have dealt with during strategic change. Your discussion should include measures that shell put in place to deal with the problems and barriers to successful strategy implementation.
Explain the actual strategies that marketers can use to minimise political vulnerability and risk.
Use various South Pacific as well as international examples to discuss how multinational companies and/or international marketers can improve their relationships with the host country governments while lessening political vulnerability.
Madhur’s father, was a social worker and very actively working for a well-maintained area in his vicinity. He used to ensure that all the public amenities are used well and maintained properly. One of the road in his area got washed out during a very heavy rains and he filed a request to Municipal Corporate for repairs and maintenance around 5 years before. He was struggling to get his work done and even was not able to understand where the process is stuck. After observing his father’s frustration, Madhur suggested below points to his father:
a. Check if Municipal Corporation is coming under the RTI Act or not?
b. File an RTI to get all the information’s and updates from Municipal Corporation.
Are you also agree (or disagree) with Madhur on his suggestions to his father? Give your views on both the above points.
“Management is the art or Science”. Explain the statement.
Is perception management applicable in current times when we are working from home virtually and not interacting personally with our coworkers and managers? Rationalize your opinion with steps and measures that help you manage the process.
