Answer to Question #257347 in Management for Thembi Doda

Question

The evolution in marketing thought led to the development of the marketing concept employed by Woolworths.

Explain the stage in the evolution that Woolworths is in now.

Answer 1

• Beyond the Digital Marketing Era-Although history may change the name, the present marketing age is recognized as the digital marketing era or the social marketing era at the time of writing.
• How to Succeed in Social Marketing-Nowadays, having a social media presence is essential. Salespeople that use social media outperform their peers by around 78 per cent, and this is true across the board in marketing. To get the most out of your social media initiatives, learn how to use crowdsourcing and ongoing involvement.
• Taking Advantage of Today's Marketing Technology-Modern technology provides more than just social media marketing opportunities. Data is now more valuable and accessible to marketers than it has ever been. You may develop sophisticated models of consumer behaviour and preferences by working with data-mining professionals, allowing you to strengthen ties with specific customers by delivering custom customized promos and shopping experiences.