Answer to Question #323479 in Management for ast

Question

Instruction: Select one company or the company you are working at and

answer the followings:

1. OVERVIEW THE COMPANY

 BACKGROUND ABOUT THE COMPANY

 METHODOLOGY

 SITUATIONAL ANALYSIS IN STRATEGIC MANAGEMENT AND

PLANNING –LITERATURE SYNTHESES

Answer 1

The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories. The company's purpose is to refresh the world and make a difference. The portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. The Company is constantly transforming its portfolio, from reducing sugar in our drinks to bringing innovative new products to market. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across their value chain.

The Company's Vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people's lives, communities and our planet.

Coca Cola's mission statement is “to refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.” Coca Cola is a company that focusses on leaving a legacy wherever it operates.

2) Coca-Cola Company strategy aims to build a winning consumer-centric portfolio for every occasion by leveraging affordability to drive sustainable sparkling beverage growth; capturing new consumption occasions and preferences through portfolio innovation; and consolidating their market leadership in emerging beverage categories, such as hydration, nutrition, and energy, while exploring new categories with discipline.

Their customers and consumers are at the centre of everything they do. By deeply understanding their changing tastes and buying habits, they act faster than competitors to adapt their portfolio, product promotion, and packaging to evolving consumer behaviour. By deeply understanding their shoppers and consumers’ changing tastes and buying habits, they act faster than their competitors to adapt their portfolio to satisfy their ever-changing needs.