The fact that James Robertson and Philip Cronje have established unique quirky retro-kitsch products for Big Blue is an example of __________, while the belief in running small experiments before full investment is known as __________.
The fact that James Robertson and Philip Cronje have established unique quirky retro-kitsch products for Big Blue is an example of scalable startup, while the belief in running small experiments before full investment is known as strategic entrepreneurship.
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