Differentiate between mergers and acquisitions. Explain four types of acquisitions and provide one example of each.
When two different entities join forces to form a new, joint organization, this is known as a merger. An acquisition, on the other hand, is the purchase of one company by another. Mergers and acquisitions are sometimes carried out to broaden a company's reach or obtain market share in order to increase shareholder value.
Examples
When a company combines or acquires another company that delivers the same service or product to ultimate customers, this is known as a horizontal merger. Both businesses are in the same industry, serve the same clients, and are in the same stage of development.
A vertical merger is similar to a horizontal merger, except that the companies are at different phases of production. A vertical merger would occur, for example, if a car manufacturer purchased a company that supplied seat belts for the cars. Both businesses are in the same industry, but they are at different stages of the manufacturing process.
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