Answer to Question #311533 in Management for Zeerh

Question

https://www.hrw.org/report/2020/09/17/they-have-robbed-me-my-life/xenophobicviolence-against-non-nationals-south You have been appointed as a public relations manager of a government department. You are tasked with developing a public relations programme or campaign, using the seven steps (theory) of the public relations programme (DOTMABE formula), to raise awareness of and advocate against xenophobic attacks on illegal immigrants in South Africa. Please note that you are given a budget of R20 million, and you need to travel to five provinces of your choice that are mostly affected by this scourge. In developing your programme, you need to make use of the rubric below as a guideline.

Answer 1

The DOTMABE formula is a technique for systematic public relations planning that includes the processes of defining the problem, setting objectives, target groups, developing the message, actions, budget, review and assessment, and grammar accuracy.

Identifying the issue. This is the first stage in the DOTMABE formula; the problem is defined or recognized in this step through research. It entails assessing the condition so that the attention is on the true issue rather than the symptoms, conducting research to uncover the underlying issues, and implementing public relations campaigns. Public relations campaigns are required in situations such as organizational crises, acquisitions, and image or brand building projects. Understanding and monitoring the thoughts and attitudes of the various publics of an organization on the concerns identified.

Identifying goals. The term "objectives" refers to the specific sub-goals that must be met in order to achieve the campaign's overall goal. The achievement of these goals is frequently touted as a direct result of a campaign. The goals should be SMART (Simple, Measurable, and Achievable). 1.particular- objectives should be focused, clear, and unambiguous; being specific aligns expectations and makes it easier for everyone to communicate; precise objectives are also easier to monitor. 2. Measurable objectives allow you to track and report progress, as well as define success for your supporters and stakeholders. Measurable objectives also allow you to see if your efforts need to be tweaked to be more effective. 3.achieved- reasonable goals that necessitate a stretch or effort to achieve. The goals can't be too far out of reach or too low to be realistic. Setting reasonable goals helps to steer the campaign in the right direction. 4.relevant- relevant objectives are those that are in line with your mission or cause. Campaign objectives that do not advance your mission or cause become a distraction from the core aim of a non-profit, and unrelated objectives may even confuse supporters. A campaign that is on time must have a start and finish date. This energizes supporters and gives the campaign a sense of urgency. Cultural and world events should also be considered while creating a campaign that is ageless. The target audience. The persons on whom the campaign wants to focus are referred to as target groups. Having this level of focus means you won't lose sight of your objectives or waste time and money on people who don't have the need you're trying to address, so you should know who you're aiming for.

The message is being developed. Effective campaigning is based on clear messaging that describe the problem, the proposed solution (via the campaign goal), and the action that the audience can do to achieve the campaign goal. An effective message grabs the target audience's attention, is simple to comprehend and remember, and doesn't require any additional explanation. In some campaigns, each target audience receives a unique message, and in others, there may be an overall message with accompanying "sub messages" targeted at different portions of the target population.