Answer to Question #306314 in Management for Ayanda

Question

Advantages and disadvantages of technology in public relations

Answer 1

Public relations (PR) can assist your company gain visibility and improve its reputation. It can be a cost-effective technique to reach a big audience if done correctly. However, ensuring success might be difficult. To make the most of PR in your business, think about the advantages and drawbacks. Messages from an objective source are more likely to be trusted by viewers than paid-for advertising messages. Some of the obstacles of public relations include the fact that, unlike advertising, you can't always control how your company is depicted in the media, when and where your message appears. You may spend time and money preparing a press release, finding appropriate photography, and communicating with journalists, but there are no guarantees.