Answer to Question #306284 in Management for Akile

Question

Why did targeted populations have to become central to the success of the overall Australia's Together we do better campaign?

Answer 1

Even data gathered from civilians may not be genuinely indicative of normal user communities. As a result, the dimensions of the product and the user are misaligned. To address this issue, statisticians have used techniques such as 'down sampling' and 'weighting' to adjust existing data sets so that they better represent the target population.