Answer to Question #303945 in Management for Somu

Question #303945

After PUBG Mobile reentered the Indian market in the form of Battlegrounds Mobile India, ByteDance may be attempting something similar with TikTok. ByteDance has applied for a new trademark having ‘TickTock’ as the wordmark with the Ministry of Commerce & Industry. Suggest a suitable promotion mix for ‘TickTock’


1
Expert's answer
2022-03-01T08:22:03-0500

Gone are the days when companies used to only earmark their advertising campaigns on television and radio adverts alone. Companies are nowadays using influencer marketing with the use of social media platforms including tiktok being the order of the day. In doing so, companies need to specifically include social media marketing in their budgets and target social media users. Companies also need to come up with social media marketing strategy, budget, goals and a budget.


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