Answer to Question #292521 in Management for karthik

Question

ABC sells musical instruments online. In the recent week the company has observed that there are a lot of visits on the Guitar landing page of the website, but consequently, the percentage of actual conversions into sales is very small. 

Answer 1

The law conversation rate is due to his recent changes on the landing page. The design on the landing page might be making it difficult to complete tasks or his offer might be too expensive for his audience. Therefore the company management should view the last few actions they did on the land page, they should also check and remove unnecessary form areas and distracting issues. In addition, the company should also ease the initial stages for entering the land page for clients to get easy access as well as strengthen its call to action copy.