Answer to Question #289355 in Management for Maevi

Question

Rider B has been always late in delivery food orders. You have learned that he delays one food delivery or two in order for him to save on fuel. In the monthly performance evaluation, he has the most food deliveries. However, he has a low score on promptness or on-time delivery. What will you do as his immediate supervisor?

Answer 1

As a supervisor, I will advise rider B on the importance of real-time service delivery and the possible impacts of late delivery on the business by considering business needs such as customer acquisition cost, customer retention rate, and customers lifetime value. Customers are less likely to shop with retailers or other shops in case the item purchased Is not delivered on expected or agreed time. Therefore the cost of late delivery on the company will drastically reduce the customer retention rate and the company will incur additional costs of retaining the lost customers.