Do a Web search on the phrase “101 dumbest moments in business.” Get the most current version of this end-of year list. Pick three of the examples and describe what happened. What’s your reaction to the examples? How could the managers have made better decisions?
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1. Bank of America Announces plan to outsource
The bank management announced plans to outsource 100 tech supports employees from San Francisco to India; then, the American employees are asked to train for their replacements before receiving severance payments.
2. Bankruptcy of Northwest airlines
Northwest airlines in July laid off thousands of workers; they did so by providing handy guides instead of offering severance payments.
3. Walmart PR campaign
In an attempt to build a positive image in the market, Walmart hired the most famous PR firm Edelman; he designed tactics based on political races to change public views on the company's image. As a result of political influence, the company suffered a significant loss.
These examples present some of the most significant mistakes big organizations make for self-benefit but eventually go wrong. It shows weaknesses in the decision-making process and a lack of consideration of short and long-term impacts for some of the decisions made. The managers could have made better decisions by involving major stakeholders within the company and outside to determent the effects of their decisions; for example, Bank of America failed to consider the interest of local employees before outsourcing 100 tech support. The managers should consider following proper steps to cession making and ensuring that all possible impacts on any decision made, including the effect on employees, the customers, and the company's image.
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