Answer to Question #260413 in Management for Ayesha

Question

Lemon tree a premium chain of hotels across the county has suffered tremendous losses during this pandemic and have hired you as a consultant in order to analyze the same can you explain political economic and social force which have had an impact on the business

Answer 1

Political Force

Nationwide lockdown and mandatory social distancing measures in hotels, these governments driven initiatives are the major political forces that affected the performance of hotels, including Lemon tree in terms of customer services, operations, and income

Economic Force

Low-income rates; changes in economic performance across all industries, especially transport and tourism, affected customer engagement with hotels as most people shifted to other alternatives to manage the little income. Also, low income in Lemon tree resulted in the layoff of some employees, thus affecting operational activities.

Social Force

Social distancing; hotels are among the top places with a lot of traffic; therefore, people fear coming to such places as they settle for other options, thus affecting the number of customers coming into the hotel.