Answer to Question #260390 in Management for Pooja

Question

Tesla Model 3 is planning to launch in December 2021 in India. As a Marketing

Consultant explain the steps that you will suggest for the New Product Launch?

Answer 1

Environmental Scanning

Before the car model is introduced into the market, it will be very important to scrutinize the nature of the environment. This will include physical,political,social environments. Competitors action and new entrants action are to be taken into account. Management Meeting to discuss about the good or the bad or the risk of launching the Tesla model 3 e.g Stable political environment, Government is investing on transport infrastructure , Estimated GDP growth is 7.2% in 2014, 7.5% in 2015, Petroleum price is dropping down around 30% ,Brand product consummation are increasing and people are more socializing ,Smart phone and social networking is developing so fast and get more and more popular , Facility permission is improving, Waste protocols, bureaucracy, illegal imported cars , Hybrid system is available in India , Climate Change – future temperature rises and impacts.

Target Market

The target market must be identified. Age , Income, Social Class . Every aspect of the target audience must be research on to ensure that the Tesla model 3 will be meeting their needs. Identifying the target market will also help inform the medium to be used in product product promotion. Research must be done on which age group,social class like the Tesla model 3 cars and people earning how much in income will afford to buy the car model.

Securing Online Identity of the Tesla model 3 car.

In today’s world, we have seen numerous cybersquatters try to take advantage of businesses who do not secure their domain name, trademark, social media accounts, etc. It is critical to secure all these before launching anywhere. The digital media promotion team must ensure that Tesla model 3 is well promoted and advertised online to create awareness of the product before its official launch.

Validating the Tesla model 3 car.

If people won’t buy the product or service based on a pitch, they probably won’t buy the product or service when it exists. An easy way to do this is to develop a landing page. Run advertisement on the Tesla model 3 cars, See if anyone clicks the “Buy Now” button. If so, you’ve got validation.

Set The Pre-Launch Stage

Initiate your go-to-market strategy before your actual product launch. This is how you build hype. Pre-sales are great, but for a product to scale, you’ll need some new customers, too.

A few weeks before product launch, begin releasing the content you created during the planning stage. Videos, blogs, landing pages, and social media ads are time-consuming to produce, but less so to release and promote. With a wealth of content created during the product development stage, you can hit the market hard before product launch.