In October 2024
Answer to Question #260402 in Management for Sisekelo Mthethwa
Evaluating the Public relations functions in order to fulfil the aim of Public Relations as
stipulated by the PR definition, by using a practical example.
To quantify PR impact, Walker Sands PR team has devised several ways to measure the effectiveness and impact of PR campaigns:
Press Clippings
Media Impressions
Content Analysis
Website Traffic
Lead Sourcing
Market Surveys
Social Media Mentions
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