Answer to Question #251463 in Management for Neha

Question

The Chief Operating Officer of an entertainment company, ZombiePark, wants to better understand their young customers - children - in order to come up with a new ride called “Junglee Memes”. What is the process and steps involved in coming up with an innovative experience that actually smoothens the process of checking in?

Answer 1

The Stages of the Innovation Process

• Idea Generation and Mobilization — during idea generation, new ideas are generated.
• Screening and Advocacy
• Experimentation
• Commercialization
• Implementation and Diffusion