Answer to Question #250949 in Management for Sandra

Question

Is there anything that they could done differently to achieve their plan o bjectives on failed mxit

Answer 1

1. Consider competition; The industry is competitive. Regardless of these strategies, it was important for Mixit to analyze the environment and develop competitive strategies to position itself in the market.

2. Enhance  commitment in the management; the management must stay committed to its strategies, motivate employees and mobilize the marketing team to engage in active marketing approaches

3. Market research; the company must have failed to research the market regarding the industry. It is crucial to avoid making assumptions about the market and explore marketing statistics to help develop realistic and attainable strategies in the IM industry.