Answer to Question #250940 in Management for Lainca

Question

Compile the following international marketing mix for an outdoor equipment store expanding to Switzerland

1. Product: The international product concept
2. Distribution:
3. Marketing communication: International marketing communication tools
4. Pricing: Pricing strategies

Answer 1

International marketing mix strategy involves use of different marketing instruments to achieve positive financial results by company operating on international or global markets. These instruments include: product, price, distribution and promotion.

Marketers would only need to come up with a fantastic product and a compelling marketing campaign to have a global winner. Despite the obvious cost savings and efficiency that a standard product and program may provide, many executives believe that global marketing, as it is commonly described, is too radical to be viable.