Answer to Question #249946 in Management for Nkhangweni Thompho

Question

Establishe why did mxit failed to achieve their planned objectives

Answer 1

Mxit started to face increased competition from BlackBerry Messenger and WhatsApp Messenger. Another blow was a massive drop and confusion around its user numbers over a span of ten years, intense international competition, and a smartphone revolution that appears to have left a company whose success was built largely on feature phones, behind the times. A lack of user growth was believed to be one of the factors at the centre of the ouster. An they did not realize wat Mxit really was instead they should have started from scratch to build a world-class Mxit smartphone app