Answer to Question #246726 in Management for Unknown346144

Question

"Our Mission Statement to become the leading Aviation Academy in Africa by providing competitive global standard aviation training services.''
Please Evaluate, using the above elements of mission statement under each component?
1. Customer
2. Product/Service
3. Market
4. Technology
5. Concern for Survival, Growth and Profitability
6. Philosophy
7. Self-Concept
8. Concern for Public image
9. Concern for Employees

Answer 1

1.     Customer - The mission statement directs the organization's efforts toward meeting the demands of its customers. The trainees are the customers here, as are the needs that the organization seeks to meet, and the "how" these requirements are met is obvious.

2.     Product/Service - The company is committed to offering globally competitive aviation training services.

3.     Market – The organization focuses on African market.

4.     Technology - The organization's mission is based on a competitively superior internal strength, unique capability, or resource that it excels in as compared to similar organizations.

5.     Concern for Survival, Growth and Profitability - Africa is a key market, and international trainees are the target audience. The goal is to become Africa's leading aviation academy.

6.     Philosophy - The organization's purpose is to become Africa's top aviation academy by providing competitive world standard aviation training services.

7.     Self-Concept - The firm's distinguishing expertise and significant competitive advantage is providing viable global standard aviation training services.

8.     Concern for Public image - The customer-oriented mission defines the organization's goal in terms of addressing client needs and offering effective training solutions. It offers more flexibility than product-oriented missions and is easily adaptable to changing circumstances.

9.     Concern for Employees - Employees are not engaged by a company's mission statement. It does not emphasize their relevance in achieving the company's goals, which helps to reduce staff turnover.