1. Customer
Mission statement enlightens customers on what the company focuses to achieve. Thus influencing their decision towards the firm's products
2. Product/Service
It improves the product visibility on the market
3. Market
Mission statement informs the market about the firm's operations and increases PR
4. Technology
It enables the company to focus on utilizing the most recent technology to improve its operations and remain innovative.
5. Concern for Survival, Growth and Profitability
Mission statement increases the profitability and growth of an organization since it gives works the urge to remain focused on the firm's goals.
6. Philosophy
It ensures that the company remains valid in the market
7. Self-Concept
It allows the company to formulate self-concept that would enable it to stand out as unique and viable on the market
8. Concern for Public image
It enables the company to maintain a reputable public image
9. Concern for Employees
It increases the enthusiasm among workers allowing them to execute their duties and responsibilities appropriately
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