Answer to Question #246723 in Management for Unknown346144

Question

mission statement
''To become the leading Aviation group in Africa by providing safe and reliable passenger and cargo air transport, Aviation Training, Flight Catering, MRO and Ground Services whose quality and price “value proposition” is always better than its competitors, To ensure being an airline of choice to its customers, employer of choice to its employees and an investment of choice to its Owner, To contribute positively to socio economic development of Ethiopia in particular and the countries to which it operates in general by undertaking its corporate social responsibilities and providing vital global air connectivity.''
Please Evaluate, using the above elements of mission statement under each component?
1. Customer
2. Product/Service
3. Market
4. Technology
5. Concern for Survival, Growth and Profitability
6. Philosophy
7. Self-Concept
8. Concern for Public image
9. Concern for Employees

Answer 1

1. Customer-The Ethiopian airline will be of choice to its customers.

2. Product/Service- safe and reliable passenger and cargo air transport, Aviation Training, Flight Catering, MRO, and Ground Services.

3. Market- better quality and price based on value to compete in the market. 

4. Technology-global air connectivity.

5. Concern for Survival, Growth, and Profitability- contributing to socio-economic developments and incorporating social responsibilities.

6. Philosophy-value proposition

7. Self-Concept-To become the leading aviation group in Africa

8. Concern for Public image- safety and reliability. 

9. Concern for Employees-employer of choice to its employees.