Answer to Question #245502 in Management for Nhlaphu

Question

In 2013, chat app Mxit a South African social networking platform reported that its monthly
active user base was 7.5 million – but this figure dropped to just 1.2 million monthly active
users in July 2015. In October 2015, Mxit announced that it was finally shutting down its
corporate operations but would still leave the app available for download and use. Yet, a year
later in October 2016, the app users couldn’t send and receive anymore.

1. When Mxit first launched, they planned to be one of the biggest innovative organisation
in the IM industry yet 10 years later the company shut down its operations. Following
systematic steps on a control process and using practical examples based on the case
study, establish why did Mxit failed to achieve their planned objectives.
2. Is there anything that they could have done differently to achieve their planned
objectives? Justify your answer.
Nb:reference is required.

Answer 1

Dear Nhlaphu, your question requires a lot of work, which neither of our experts is ready to perform for free. We advise you to convert it to a fully qualified order and we will try to help you. Please click the link below to proceed: Submit order